Sustainability

Digital design model

Duty and Promise

as a designer brand of fashion accessory and jewelry, we want to create a beauty for all of our customers. we create our original design in New York, and produce in RJC certificated factory in asian(Guangzhou Jinyi Jewelry Co., Ltd). we produce small production with less storage and logistic.

Design process: we are based in New York, but inspired by the world of nature through a “micro” way. we create 3d digital design model to preview and refine details.

Production process: we use 100% recycled material with RJC(responsible jewelry council) certificated factory(Guangzhou Jinyi Jewelry Co., Ltd). Transparent production process following an ethical and responsible practice. Minimize the waste and co2 with digital operated casting and crafting process. Recycle material package used for all the production and logistic. all the dead stock will be reused by factory to produce new product.

Retail and logistic: through work with major digital platforms and our official website, we create an accessible experience to help customer choose the right product, minimize the logistical waste and pollution.